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How Long Does It Take to Get Results with Inbound Marketing?

Understanding how long Inbound Marketing takes

If you think that inbound marketing will help you boost your sales in just two months, you couldn’t be more wrong. Before you start with inbound marketing, it is essential that you understand that the results are long-term and aren’t always achieved immediately. It takes time to develop quality content and strong marketing offers which position you as an authority in your field.

The Components of an Effective Inbound Marketing Campaign

What Defines a Great Inbound Marketing Campaign

For the past few years, inbound marketing has become increasingly more popular as a means of generating high quality leads. While a traditional outbound marketing campaign includes tactics such direct mail, cold calling and emailing while trying to persuade audiences with a sales pitch, inbound marketing focuses on providing the users with quality useful content. As a result, the target audience will be attracted towards the company when it becomes clear the company can help solve a problem they are experiencing.

Conversion Tips: The Anatomy of a Landing Page Matters

Increase Conversions with Better Landing Page Anatomy

Anybody using inbound marketing has dreamt about creating landing pages that convert all visitors into leads. It's a great dream to have, but it's obviously not realistic. However, with the right landing page anatomy, you can turn more visitors into leads.

Differentiate Yourself with Value Proposition Creation

Writing A Value Proposition for Your Business

A value proposition separates you from the competition by clearly describing how your product or service can solve your prospects problems. This is accomplished by focusing on specific benefits as well as why your audience should buy from you instead of the competition.

5 Tips for Creating Excellent eBooks for B2B Lead Generation

How To Create an eBook to Generate B2B Leads

Finding a way to generate quality leads online is a huge challenge for business-to-business marketers. However, when you adopt the right approach, you can create a steady stream of high quality leads from your marketing efforts.

Increase Website Conversions in 4 Simple Steps

How to Increase Conversion Rates for Your Website

You've figured out how to use inbound marketing to create a steady flow of traffic. The hard part might seem likes it's over, but now you have to take those visitors and turn them into leads. According to the Content Marketing Institute, about 85% of B2B marketers still believe lead generation is the most important thing.

5 Tips to Keep Your Customers Happy for Greater Customer Retention

Why Marketers Should Care About Keeping Customers Happy

Consumer satisfaction is vital to your business. If your customers aren't happy, they don't just stop doing business with you. Instead, they leave for your competition and may even post a bad review about your company online. Too many unhappy customers and you'll struggle to attract new customers.

6 Tips to Creating Effective Marketing Email Subject Lines

Top Ways to Create Compelling Email Subject Lines

Let's face it; your marketing emails are worthless if nobody opens them. Without a compelling email subject line, you may not get the open rate you need. One of the biggest challenges for inbound marketers is getting subscribers to open the emails you send.

What are the stages in the buyer decision process?

Understanding the Buyer’s Journey

While we may like to think buying decisions made by consumers happen randomly, they are very rarely random. Sure, impulse buys happen, but even in those circumstances buyers often went through a buyer’s journey before they were presented with the impulse purchase. Here’s a quick look at the stages found within the buyer’s journey.

Top 9 Offers to Use When Trying to Generate Leads

Use these Lead Generation Offers to Turn Visitors into Leads

Providing a strong offer is a great way to generate new leads for your business. With the right offer, you can have the leads flowing in as fast as you would like. Here's a look at a few of the top offers to use when lead generation is your most important goal.