If you think that inbound marketing will help you boost your sales in just two months, you couldn’t be more wrong. Before you start with inbound marketing, it is essential that you understand that the results are long-term and aren’t always achieved immediately. It takes time to develop quality content and strong marketing offers which position you as an authority in your field.
For the past few years, inbound marketing has become increasingly more popular as a means of generating high quality leads. While a traditional outbound marketing campaign includes tactics such direct mail, cold calling and emailing while trying to persuade audiences with a sales pitch, inbound marketing focuses on providing the users with quality useful content. As a result, the target audience will be attracted towards the company when it becomes clear the company can help solve a problem they are experiencing.
Anybody using inbound marketing has dreamt about creating landing pages that convert all visitors into leads. It's a great dream to have, but it's obviously not realistic. However, with the right landing page anatomy, you can turn more visitors into leads.
A value proposition separates you from the competition by clearly describing how your product or service can solve your prospects problems. This is accomplished by focusing on specific benefits as well as why your audience should buy from you instead of the competition.
Finding a way to generate quality leads online is a huge challenge for business-to-business marketers. However, when you adopt the right approach, you can create a steady stream of high quality leads from your marketing efforts.
You've figured out how to use inbound marketing to create a steady flow of traffic. The hard part might seem likes it's over, but now you have to take those visitors and turn them into leads. According to the Content Marketing Institute, about 85% of B2B marketers still believe lead generation is the most important thing.
Consumer satisfaction is vital to your business. If your customers aren't happy, they don't just stop doing business with you. Instead, they leave for your competition and may even post a bad review about your company online. Too many unhappy customers and you'll struggle to attract new customers.
Let's face it; your marketing emails are worthless if nobody opens them. Without a compelling email subject line, you may not get the open rate you need. One of the biggest challenges for inbound marketers is getting subscribers to open the emails you send.
Understanding the Buyer’s Journey
While we may like to think buying decisions made by consumers happen randomly, they are very rarely random. Sure, impulse buys happen, but even in those circumstances buyers often went through a buyer’s journey before they were presented with the impulse purchase. Here’s a quick look at the stages found within the buyer’s journey.
Use these Lead Generation Offers to Turn Visitors into Leads
Providing a strong offer is a great way to generate new leads for your business. With the right offer, you can have the leads flowing in as fast as you would like. Here's a look at a few of the top offers to use when lead generation is your most important goal.